Terms of Service

PLEASE READ THESE TERMS OF SERVICE ("AGREEMENT" OR "TERMS OF SERVICE") CAREFULLY BEFORE USING THE SERVICES OFFERED BY TELLOW AI (OPERATING AS TELLOW / TELLOW.AI). THIS AGREEMENT SETS FORTH THE LEGALLY BINDING TERMS AND CONDITIONS FOR YOUR USE OF THE TELLOW WEBSITE, MOBILE APPLICATIONS, AND ALL RELATED SERVICES, INCLUDING, WITHOUT LIMITATION, ANY FEATURES, CONTENT, TEMPLATES, TOOLS, WEBSITES (INCLUDING tellow.ai), OR APPLICATIONS OFFERED FROM TIME TO TIME BY TELLOW AI IN CONNECTION THEREWITH (COLLECTIVELY "SERVICE(S)"). BY USING THE SERVICES IN ANY MANNER — INCLUDING AS A GUEST WITHOUT AN ACCOUNT — YOU AGREE TO BE BOUND BY THIS AGREEMENT.

"The Site" refers to the website operated by Tellow AI, including but not limited to tellow.ai, as well as any associated applications, services, features, content, and functionalities offered by Tellow AI. "You" means any visitor, guest, registered user, studio member, or other person who accesses or uses the Services.

These Terms incorporate by reference our Privacy Policy, Usage Guidelines, Usage Policy, Payment Policies, and any other policy we link from the Services (together, the "Policies"). If you do not agree, do not use the Services.

Acceptance of Terms of Service

The Service is offered subject to acceptance without modification of all of these Terms of Service and all other operating rules, policies, and procedures that may be published from time to time in connection with the Services by Tellow AI. In addition, some services offered through the Service may be subject to additional terms and conditions promulgated by Tellow AI from time to time; your use of such services is subject to those additional terms and conditions, which are incorporated into these Terms of Service by this reference. It is the user's responsibility to regularly review these Terms of Service and any related policies for updates or changes, as continued use of the Service constitutes acceptance of any modified terms.

How acceptance happens. You accept these Terms when you: (a) create an account or sign in; (b) tap or click "Continue," "Agree," or an equivalent control on first launch, niche selection, login, or similar screens that display our policy links; (c) upload, import, generate, download, share, or otherwise use content through the Services; or (d) otherwise access or use the Services as a guest or registered user. We may display a version identifier for these Terms; continued use after a material update constitutes acceptance of the updated version.

Tellow AI may, at its sole discretion, refuse to offer the Service to any person or entity and change its eligibility criteria at any time. This provision is void where prohibited by law, and the right to access the Service is revoked in such jurisdictions.

Description of the Services

Tellow provides tools to create, customize, preview, and share personalized media for occasions such as weddings, invitations, celebrations, and related creative uses. Depending on the product surface, the Services may include:

• Template-based video, image, and invitation generation (including AI-assisted and non-AI templates)
• Guest and authenticated creation flows, including free and paid features
• Upload and compositing of your photos, text, audio, fonts, and other assets into templates
• Replacement or substitution of template audio with audio you provide
• Sharing, download, export, and collaboration features (including Creator Studio and related studio tools where offered)
• Subscriptions, credits, one-time purchases, and related billing

Features may differ by platform (iOS, Android, web), region, account type, and plan. We may change, limit, or discontinue features at any time as described in these Terms.

Guest Access and Accounts

You may be able to browse or create content without signing in ("Guest Use"). Guest Use is still subject to these Terms and the Policies. Creating free content without an account does not reduce your obligations regarding imported content, consent, intellectual property, or acceptable use.

• Some features (purchases, sync across devices, studio collaboration, certain exports) may require an account.
• Device identifiers and local storage may be used to support Guest Use, analytics, fraud prevention, and policy versioning as described in our Privacy Policy.
• If you later create or link an account, prior Guest Use and content may be associated with that account where technically feasible.
• You must be at least 18 years old (or the age of majority in your jurisdiction) to use the Services, whether as a guest or registered user.

Acceptable Use and User Conduct

Permitted Uses:

Our services are designed for creating personalized invitation videos, images, and related creative content (including AI-assisted features where offered). You may use our services to:

• Create and customize invitation, celebration, and occasion media for yourself or for people who have authorized you
• Generate AI-powered or template-based images, videos, and other content using assets you are allowed to use
• Create content for legitimate personal, business, educational, or creative purposes
• Use our templates and tools for authorized commercial activities that comply with these Terms and applicable law

Consent Requirements:

When creating AI models or generating content featuring others, you must:

• Obtain explicit written consent from all individuals featured in your content
• Ensure all subjects are at least 18 years old (or legal age in their jurisdiction)
• Verify that subjects are not politically exposed persons or public figures
• Maintain records of consent for at least 3 years
• Respect withdrawal of consent and delete content upon request

Prohibited Uses:

You agree not to use our services for:

• Illegal Activities: Any unlawful purposes or activities that violate applicable laws
• Non-Consensual Content: Creating content featuring others without explicit consent
• Harmful Content: Generating content that is defamatory, harassing, or harmful
• Deepfakes: Creating misleading or deceptive content intended to deceive
• Intellectual Property Violations: Infringing on copyrights, trademarks, or other IP rights
• Commercial Misuse: Using our services for unauthorized commercial activities
• Spam or Abuse: Sending unsolicited communications or abusing our systems
• Reverse Engineering: Attempting to reverse engineer, decompile, or copy Tellow's proprietary software, templates, or platform assets (this does not restrict your rights under the licenses for open-source components listed on our Open Source Licenses page)

Content Guidelines:

All content created using our services must comply with these guidelines:

• Respect the dignity and rights of all individuals
• Not promote violence, discrimination, or hate speech
• Not contain sexually explicit or inappropriate material
• Not impersonate real individuals without consent
• Not violate any applicable laws or regulations

Enforcement and Legal Actions:

We take violations of these terms seriously and may:

• Immediately suspend or terminate accounts that violate these terms
• Remove content that violates our guidelines or applicable laws
• Report violations to relevant authorities when required by law
• Pursue legal action against individuals who misuse our platform
• Cooperate with law enforcement investigations

User-Imported Content Warranty

The Services allow you to upload, import, select, paste, record, or otherwise provide content ("Imported Content"), including without limitation photographs, images, video, audio (including replacement or substitute audio), music, voice recordings, fonts, typography, logos, names, dates, text, captions, metadata, and any other materials you introduce into a template, project, generation, export, or share. This section is the primary warranty and allocation of risk for Imported Content. We do not require a separate per-import confirmation sheet; by continuing to use the Services and by providing Imported Content, you make the warranties below.

Your warranties:

You represent, warrant, and agree that:

• You own all rights in the Imported Content, or you have obtained all licenses, permissions, consents, and clearances required to use it with the Services and to authorize Tellow to process, store, transmit, composite, encode, display, and (where you choose) share or export the resulting outputs.
• Imported Content does not infringe, misappropriate, or violate any copyright, trademark, trade secret, publicity, privacy, moral rights, or other rights of any person or entity.
• For photos, video, or likenesses of any person, you have obtained all required consents (including from parents/guardians for minors where permitted by our Policies and law), and you will not upload prohibited categories described in our Usage Guidelines.
• For audio or music you import or use to replace template audio, you have the right to use that audio in the resulting media for your intended distribution (including private sharing, public posting, commercial use, or paid promotion, as applicable). You alone are responsible for sync, master, mechanical, neighboring, and any other licenses that may be required by rights holders or collecting societies.
• For fonts, logos, brand marks, and designs you import or apply, you have a valid license or other right to use them in the outputs you create and distribute.
• Imported Content is accurate where accuracy matters (for example invitation names, dates, and venues), complies with applicable law, and does not contain malware or material that would harm the Services or other users.
• You will not use the Services to launder, launder rights for, or distribute third-party media you are not allowed to use.

Our role regarding Imported Content:

• Tellow provides tools that combine your Imported Content with our templates, effects, and processing pipelines. We do not clear rights in your Imported Content for you.
• Template or platform audio that ships with a template is licensed for use within that template under the terms we provide for that asset; replacing it with your own audio shifts all rights responsibility for the replacement audio to you.
• We may process Imported Content on-device, on our servers, or via subprocessors as needed to deliver the Services, subject to our Privacy Policy.
• We may refuse, remove, disable, or restrict Imported Content or outputs that we reasonably believe violate these Terms, the Policies, or law, without prior notice where appropriate.
• We do not monitor every import. Absence of enforcement is not a waiver or an endorsement of your Imported Content.

Indemnification for Imported Content:

You will defend, indemnify, and hold harmless Tellow AI and its officers, directors, employees, contractors, and agents from and against any claims, damages, losses, liabilities, costs, and expenses (including reasonable attorneys' fees) arising out of or related to: (a) your Imported Content; (b) your use or distribution of outputs that include Imported Content; (c) your breach of the warranties in this section; or (d) any third-party claim that Imported Content or outputs infringe rights or cause harm. We may control the defense of any indemnified claim at our election; you will cooperate fully.

Templates, Platform Assets, and Outputs

License to use templates:

Subject to these Terms and your plan entitlements, we grant you a limited, non-exclusive, non-transferable, revocable license to use our templates, effects, stock assets bundled with a template, and related tooling solely to create outputs through the Services. You may not scrape, extract, reverse engineer, decompile, resell, or redistribute template masters, masks, source projects, or unprotected assets outside the normal export/share flows we provide, except as expressly allowed in writing. Restrictions on reverse engineering and decompilation in these Terms apply to Tellow's proprietary templates, software, and platform assets only—not to open-source components identified on our Open Source Licenses page, to the extent those components' licenses (such as MPL-2.0 or LGPL) permit corresponding activity.

Your outputs:

• As between you and Tellow, you own your Imported Content and, to the extent permitted by law, the personalized outputs you generate that incorporate it, subject to our underlying rights in templates, software, and platform assets embedded in those outputs.
• You are solely responsible for how you share, publish, monetize, or rely on outputs (including invitation accuracy and third-party platform rules).
• Where you share a public or unlisted link, anyone with the link may be able to view the content; manage sharing carefully.
• Watermarks, quality limits, or export restrictions may apply to free, guest, or trial use.

License you grant to Tellow:

You grant Tellow a worldwide, non-exclusive, royalty-free license to host, store, process, transmit, display, modify (for formatting, encoding, compositing, and delivery), and create derivative technical copies of Imported Content and outputs solely as needed to operate, secure, improve, and provide the Services you request (including support, abuse detection, and backups). This license ends when Imported Content is deleted from our systems in accordance with our retention practices, except for residual copies in backups or as required by law.

Account Management and Termination

Account Creation and Eligibility:

• You must be at least 18 years old to create an account
• You must provide accurate and complete information during registration
• You are responsible for maintaining the security of your account credentials
• One person may not maintain multiple accounts without permission

Account Termination by Tellow AI:

We may suspend or terminate your account if you:

• Violate these Terms of Service or our Privacy Policy
• Engage in fraudulent, illegal, or harmful activities
• Upload content without proper consent or authorization
• Abuse our systems or other users
• Fail to pay required fees or charges

Content Removal and Data Deletion:

Upon account termination, we will:

• Remove your AI models and generated content from our servers
• Delete your personal information in accordance with our Privacy Policy
• Retain certain data as required by law or for legitimate business purposes
• Provide you with a copy of your data upon request (where legally required)

User-Initiated Account Closure:

You may close your account at any time by contacting us. Upon closure:

• Your account will be deactivated within 30 days
• Your data will be deleted according to our data retention policy
• Any unused credits or subscriptions will be forfeited
• You may request a data export before closure

AI Technology and Generated Content

AI Model Training and Processing:

By using our services, you understand and agree that:

• We use machine learning algorithms to process your uploaded content
• Your data may be used to improve our AI models and services
• AI-generated content may not always be accurate or perfect
• You are responsible for reviewing and approving all generated content
• We do not guarantee the quality or accuracy of AI-generated results

Ownership of Generated Content:

• You retain ownership of content you upload to our platform
• You own the rights to AI-generated content created using your data
• We retain rights to use anonymized data for service improvement
• You may not claim ownership of our AI technology or algorithms
• Generated content may be subject to third-party intellectual property rights

AI-Generated Content Disclaimers:

You acknowledge that AI-generated content:

• May contain inaccuracies or unintended results
• Should not be used for legal, medical, or financial decisions
• May not reflect the true appearance or characteristics of individuals
• Should be clearly identified as AI-generated when shared publicly
• May be subject to additional legal restrictions in your jurisdiction

Payment Terms, Subscriptions, and Billing

Tellow Pro and Paid Plans:

We offer paid plans including Tellow Pro, an auto-renewable membership subscription that unlocks access to premium templates and related benefits. Plans may be offered on monthly, quarterly, or annual billing intervals. The subscription title, length, and price are shown in the app before you confirm purchase and may match the in-app purchase product name in the App Store or Google Play.

• Premium template access: Tellow Pro includes access to premium (non-AI) templates subject to fair-use limits displayed at purchase or in the app.
• AI templates and credits: AI-powered templates and generations may require separate AI credits or purchases; they are not always included in Tellow Pro unless explicitly stated at purchase.
• Overage: If you exceed your plan's included design allotment, you may purchase additional design capacity through optional overage packs shown in the app.
• One-time purchases: We also offer one-time template purchases, credit packs, and other items separate from recurring subscriptions.

Pricing and Payment:

• Prices are displayed in the app or on our website before you complete a purchase, including applicable local currency when supported by the payment platform.
• Payment is required before accessing paid features, credits, or subscription benefits.
• Depending on your device and region, payments may be processed by Apple (App Store), Google (Google Play), Razorpay, or other methods shown at checkout.
• We use third-party providers (including RevenueCat) to validate purchases and manage subscription status.
• Prices may change for new subscribers; we will provide reasonable notice before price changes affect existing subscriptions where required by law or platform rules.

Auto-Renewable Subscriptions:

• Automatic renewal: Tellow Pro and other recurring subscriptions renew automatically at the end of each billing period unless you cancel before the renewal date.
• Renewal timing: You must cancel at least 24 hours before the end of the current billing period to avoid being charged for the next period. Exact timing may depend on Apple or Google billing rules.
• Charges: Your account will be charged the displayed subscription price (plus applicable taxes) for each renewal period.
• Access after cancellation: If you cancel, you keep subscription benefits until the end of the current paid period; unused allotment or benefits may not carry over after that period ends.
• No refunds for partial periods: Except where required by law or platform policy, we do not refund unused time in a billing period after a renewal charge.

Managing and Cancelling Subscriptions:

• iOS (Apple App Store): Subscriptions purchased through the App Store are billed to your Apple ID. Manage or cancel in Settings → Apple ID → Subscriptions on your device, or through your Apple account subscription management page. Deleting the Tellow app does not cancel your subscription.
• Android (Google Play): Subscriptions purchased through Google Play are managed in your Google Play account subscription settings.
• Web / Razorpay: Subscriptions purchased on tellow.ai may be managed through your Tellow account or as described at checkout.
• In-app management: Where available, you may also view membership status or start cancellation from Profile or subscription history in the app; store-billed subscriptions may still require completion in Apple or Google settings.

Credits and One-Time Purchases:

• Credits and one-time purchases are generally non-refundable unless stated otherwise or required by law.
• Credits may expire according to the terms shown at purchase.
• Unused credits or subscriptions may be forfeited upon account closure, as described in our account termination terms.

Refund Policy:

Refund eligibility depends on how you paid:

• Apple App Store purchases: Refund requests must be submitted to Apple. We cannot issue refunds for charges made through your Apple ID.
• Google Play purchases: Refund requests follow Google Play policies.
• Other payment methods: We may offer refunds in limited circumstances such as technical issues preventing service access (within 7 days of purchase), duplicate charges, billing errors, or where required by law. See our Payment Policies for more detail.
• Refunds, when approved, are typically processed within 5–10 business days.

Intellectual Property Rights

User Content Ownership:

• You retain ownership of Imported Content you upload, subject to the licenses and warranties in these Terms
• You are responsible for ensuring you have rights to all Imported Content (photos, audio, fonts, text, logos, and other materials)
• You must not upload content that infringes on third-party intellectual property or personality rights
• You grant us the limited license described under "Templates, Platform Assets, and Outputs" to process your content for service delivery

Tellow AI Intellectual Property:

• Our AI technology, algorithms, and software are protected by intellectual property laws
• You may not reverse engineer, decompile, or distribute Tellow's proprietary technology, templates, or platform assets, except as permitted for open-source components listed on our Open Source Licenses page
• Our trademarks, logos, and branding are our exclusive property
• You may not use our intellectual property without written permission

Open-Source Software:

Some features of the Services (including certain client-side media processing) may include or rely on third-party open-source software. We identify the open-source components we distribute to your device, their licenses, and how to obtain corresponding source code on our Open Source Licenses page.

• Prohibitions in these Terms on reverse engineering, decompilation, disassembly, or copying apply to Tellow's proprietary code, templates, masks, source projects, algorithms, and platform assets—not to those open-source components, to the extent their licenses (including Mozilla Public License 2.0 and GNU Lesser General Public License) expressly permit you to reverse engineer them or obtain their source code.
• Your rights and obligations with respect to open-source components are governed by their respective licenses and the notices on our Open Source Licenses page, not by the restrictions on Tellow intellectual property in these Terms.
• Nothing in these Terms limits your ability to exercise rights granted to you under the applicable open-source licenses for components we ship as part of the Services.

Generated Content Rights:

• You own the rights to AI-generated content created using your data
• Generated content may be subject to third-party intellectual property rights
• You are responsible for ensuring generated content doesn't infringe on others' rights
• We retain rights to use anonymized data for service improvement

Copyright and DMCA:

We respect intellectual property rights and comply with the Digital Millennium Copyright Act (DMCA):

• We will respond to valid DMCA takedown notices
• We may remove content that infringes on copyrights
• Repeat infringers may have their accounts terminated
• You may file counter-notices if you believe content was wrongly removed

Service Modifications and Availability

Service Updates and Changes:

• We may modify, update, or discontinue any aspect of our services at any time
• We will provide reasonable notice for significant changes that affect your use
• We may add new features, remove outdated features, or change functionality
• We reserve the right to limit or restrict access to certain features

Service Availability:

• We strive to maintain high service availability but cannot guarantee 100% uptime
• We may perform scheduled maintenance that temporarily affects service access
• We are not liable for service interruptions due to circumstances beyond our control
• We will provide advance notice of planned maintenance when possible

Terms Updates:

We may update these Terms of Service from time to time. When we make changes:

• We will post the updated terms on our website with a new effective date
• We will notify you of material changes via email or through our services
• Your continued use of our services constitutes acceptance of the updated terms
• You may discontinue using our services if you disagree with the changes

Third-Party Services and Platform Rules

The Services may rely on or link to third parties, including cloud providers, payment processors (Apple, Google, Razorpay, RevenueCat, and others), analytics, authentication providers, and social or messaging platforms where you choose to share outputs. Your use of those third parties is subject to their terms. We are not responsible for third-party services we do not control. If you publish outputs on Instagram, WhatsApp, YouTube, or similar platforms, you must comply with those platforms' rules in addition to these Terms.

General Indemnification

In addition to the Imported Content indemnification above, you agree to indemnify and hold harmless Tellow AI and its affiliates, officers, directors, employees, and agents from claims arising out of: (a) your use of the Services; (b) your violation of these Terms or the Policies; (c) your violation of any law or third-party right; or (d) any dispute between you and a third party related to content you created or shared using the Services.

Disclaimers and Limitation of Liability

Service Disclaimers:

Our services are provided "as is" and "as available" without warranties of any kind:

• We do not guarantee the accuracy, completeness, or reliability of AI-generated content
• We do not warrant that our services will be uninterrupted or error-free
• We do not guarantee that our services will meet your specific requirements
• We disclaim all warranties, express or implied, including merchantability and fitness for a particular purpose

Limitation of Liability:

To the maximum extent permitted by law, Tellow AI shall not be liable for:

• Any indirect, incidental, special, or consequential damages
• Loss of profits, data, or business opportunities
• Damages resulting from unauthorized access to your account or data
• Damages resulting from the use or inability to use our services
• Damages resulting from AI-generated content or its use
• Any damages exceeding the amount you paid us in the 12 months preceding the claim

User Responsibilities:

You are solely responsible for:

• Reviewing and approving all generated or customized content before use or distribution
• Ensuring compliance with applicable laws and regulations in every place you use or share outputs
• Obtaining necessary permissions, licenses, and consents for Imported Content and for people depicted
• Clearing rights for any audio, music, fonts, logos, or brand materials you import or substitute
• Protecting your account credentials and personal information
• Backing up important data and content you need to retain

Dispute Resolution and Governing Law

Governing Law:

These Terms of Service are governed by and construed in accordance with the laws of the State of Delaware, United States, without regard to conflict of law principles.

Dispute Resolution:

Any disputes arising from these terms or your use of our services will be resolved through:

• Informal Resolution: We encourage you to contact us first to resolve disputes informally
• Binding Arbitration: If informal resolution fails, disputes will be resolved through binding arbitration
• Class Action Waiver: You waive the right to participate in class action lawsuits or class-wide arbitration
• Individual Relief: Any relief awarded will be limited to individual relief and cannot affect other users

Arbitration Process:

• Arbitration will be conducted by a neutral arbitrator in Delaware
• You may choose to proceed in small claims court for disputes under $10,000
• Arbitration will be confidential and conducted in English
• Each party will bear their own costs unless the arbitrator determines otherwise

Severability:

If any provision of these terms is found to be unenforceable, the remaining provisions will remain in full force and effect.

Contact Information

If you have any questions, concerns, or requests regarding these Terms of Service, please contact us:

Legal Notices:

For legal notices, DMCA takedown requests, or other formal communications:

• Use the subject line "Legal Notice" for formal communications
• Include all relevant details and supporting documentation
• Allow 10 business days for response to legal notices
• We may require additional verification for certain requests